By Joanna is a bed linen company, created with the environment and endangered animals at the forefront of our minds. Passionately sustainable, our eco-friendly bedding is 100% organic and free from plastic. By Joanna is as much about the concept and creating awareness of the effects of growing non-organic cotton, the use of pesticides and plastic pollution as it is the bedding itself. Enjoy your sleep guilt-free in our new ‘Bee’ design..